About Us

The Maui Cookie Lady (MCL) is a distinctive brand of premium, freshly-baked gourmet cookies that feature an array locally sourced ingredients and all hand-rolled in small batches established in 2012 and the original MCL cookies on Maui.

Our little island boutique bakery continues to gain loyal customers due to our creative, decadent flavor combinations and wholesome inclusions.

Our cookies have been featured in:
  • Food Network Magazine (2x)
  • FORBES (4x) 
  • Hawai'i Magazine
  • US Weekly
  • GMA- Good Morning America
  • SF Gate
  • Mens Health 
  • “O” Magazine
  • Entrepreneur Magazine
  • Rachel Ray in Season
  • Taste of Home Magazine
  • ABC National News
  • Dessert Professional out of NYC
  • Your Tango Chicago
  • Bella Magazine NYC 
  • Bake Magazine (4x) 

Our cookies made the #2 spot for Top 10 Christmas Cookies to Buy Online for the annual shopping guide of “Taste of Home Magazine” for 2020.

Biggest honor to date is making the FORBES Gift Guide for 2021. It was an honor just to be selected to submit samples. We never imagined making the guide. 

Originally, starting as a fundraiser at a local farmers market on the island of Maui, MCL cookies are shipped all around the world. Popular flavors include Kona Coffee Espresso using Peaberry Beans, Pineapple Lychee Passion with Hibiscus Flowers, Mango, White Chocolate Macadamia Nut, Grown-Up Samoas (made with Maui Brewing Co.'s Coconut Hiwa Porter Craft Beer), and our "Original" Butter Rum Triple Chunker.

Proudly Sourced Hawaii Products Used in our Cookies When Available: Waihe'e Valley Macadamia Nuts, Ali'i Kula Lavender Farm, Hawaiian Sea Salt, Maui Brewing Company Island Brewed Coconut Hiwa Porter, Mahalo Aleworks, Koloa Rum, Mango, Calamansi,  Kona Coffee Espresso, Wine from Amy Hanaiali'i  Lilikoi (Passion Fruit) from Haiku and Caramel for Haleakala Creamery.

Inspiration A long-time cookie enthusiast, founder, Mitzi Toro began baking delicious cookies in 2012 as a fundraiser to thank the nurses at Maui Memorial Hospital for taking such phenomenal care of her terminally-ill father. After raising funds for the dedicated nurses for a few months at a local farmers market, Mitzi was encouraged to transform her cookie fundraiser into a business by her regular customers who came to immensely love her delicious delectable. Thus, the Maui Cookie Lady cookie company was born. The companies’ motto is to make the world a smaller place one cookie at a time.

Company Accolades/Achievements

  • 2016: Hawaii Business Magazine “Entrepreneur of the Year” Finalist
  • 2016: University of Hawaii: Maui Food Innovation Center Finalist
  • 2017: Built a Commercial Wholesale Kitchen
  • 2017: Selected as one of Hawaii's Most Successful Female Entrepreneurs for Culture Trip
  • 2020: UPS International Small Business Day Showcased Company
  • 2020: Opened her first Brick n Mortar & Launched her own online website
  • 2021: Won Maui County 2021 Small Business of the Year
  • 2022: Won the SBA Woman Owned Business of the Year, Maui

Next Steps:.

Cookie Butter: Finalize a long 6 year food innovation project to bring Hawaii’s first Cookie Butters using local agriculture to shelf.

Our little island boutique bakery continues to gain loyal customers due to our creative, decadent flavor combinations and wholesome inclusions. We are proud to use only the highest-quality ingredients and locally sourced, when available, in our celebrated confections.