Affiliate Program

The Maui Cookie Lady from Maui, Hawaii
Here is the story of a school teacher turned “Cookie-Prenuer” all in honor of her late father.

The Maui Cookie Lady (MCL) creates distinctive, gourmet cookies featuring the tropical flavors of Hawaii. Started as a fundraiser at a Maui farmers market, the cookies are now sold at her tiny fairytale sweet shop in historic Makawao Town on the island of Maui.
She is also carried at the Waldorf Astoria Grand Wailea Hotel and ships nation-wide from Maui on her website.

PROGRAM Details-Why partner with us???
10% of sales
We are active on social media receiving over 100K organic hits on average yearly from the past 5 years
IG has 102K followers
FB 12 k followers
We are not sold on any 3rd party website including Amazon, Etsy or Goldbelly making us truly a unique gift for someone who has everything

Your reader may love Maui and Hawaii and miss it. Maybe they cant afford to go but we can send them an edible piece of Aloha to whisk them away.

We will make a great partner for a synergy of sweet traction with aloha.

Amenities for
Bruno Mars
The Rock
Snoop Dog
Cardi B
Bonnie Riatt
Adam Sandler
Bill Mahr (4x)
Bob Saget
Sarah Silverman
NFL Chiefs (3x)
Diana Ross
David Spade

University of Hawaii – Maui Food Innovation Pitch Finalist
Hawaii Business Magazine Start-Up of the Year Finalist
Taste of Home Magazine- Top 10 Cookies to Buy Online
Food Network Woman Owned Business They Love
Culture Trip- Hawaii’s Most Successful Entrepreneurs
2020-QVC- Launched during the 2020 shut down 1st show sold out in 8min
2020- Opened up Brick n Mortar Shop
2021- Official selection of the FORBES 2021 Gift Guide
2021- Winner of the U.S. Small Business Administration (SBA) Woman Owned Business of the Year, Maui.
2022- Winner of the Maui County Mayor’s Small Business of the Year

The Maui Cookie Lady ‘s traces her origins to a labor of love-as a fundraiser for the ICU nurses, who cared for her terminally ill father. A long time cookie enthusiast and school teacher, founder Mitzi Toro, baked the sweet artisan treats as a way to say mahalo “thank you” for the nurses and once the campaign was over, she continued. The delicious colossal cookies became an instant hit. She turned in her teacher’s hat for a baker’s cap. This is truly the American Dream of a schoolteacher turned Cookie-prenuer.

Giving Back-
Continual Food Drive- TMCL offers a discount at her shop for donation of canned goods to feed the community
MSSS “Maui School Slippah Solace” TMCL started a campaign to collect flip flops for our Maui County Public Schools in 2019 with a goal to get one case of slippahs to each public school on all three Maui County islands. She reached that goal quickly and is now on round three of shipping slippahs. As of Jan, 2022 MCL has donated over 8500 flip flops
Maui Fire Storm Donations- TMCL donates 10% proceeds to help feed 500 fire victims, volunteers and 1st responders in a partnership with Chef Zach Sato of Havens.

Next Steps.
TMCL is also expanding the product line in partnership with University of Hawaii - Maui Food Innovation Center to include “cookie butters” featuring our popular tropical cookie flavors (a major product line extension into fast-growing innovative niche). We hope to be the first cookie butters from Hawaii and excited to feature locally grown tropical cookie butters nation-wide utilizing beautiful Hawaii agriculture.
Roll out cookie subscription services for our customers

Good Morning America
“O” Magazine (Editorial Interview)
Rachel Ray Magazine
FORBES Magazine (3 times)
Entrepreneur Magazine
Conde Nast Traveler
Food Network Magazine
Bella Magazine out of NYC
Hawai’I Magazine
Hawaiian Airlines Magazine
ABC National News
Pacific Business News (2x)
ABC10 “Your California Life” Morning Show (Sacramento)
Cover Maui Time Magazine
KHON Chn 2 Hawaii’s Best Kitchens Morning Show (4x)
Maui No Ka Oi Magazine
Men’s Health
Bake Magazine (3x)
Dessert Professional out of NYC
USA Today
US Weekly
Bon Appetit
Parade Magazine
AAA Hawaii Travel Guide
Several local media mentions on TV , Radio, Travel Blogs

Food Innovation:
She has worked six years on developing tropical cookie butters and hopes to have to shelf by Christmas of 2022.
In 2021 she reached many new food innovation milestones- she developed tropical melt-a-way candies in the flavors of Mango Mint, Lilikoi (passion fruit) and her favorite “Coco Nutty” with notes of caramel and macadamia nut. This is the classic butter mint candy with a local twist. She also rolled out small batch artisan lemonades in regular and strawberry sold at her shop in ecofriendly bottles with three simple ingredients.

Name: Mitzi Toro
FB- The Maui Cookie Lady
IG- MauiCookieLady
LinkedIn- Mitzi Toro
Organization Website:

We saved the best for last. We will make a great partner and maybe your next trip to Maui will be a tax write off as your favorite affiliate partner is there. 🙂🙂🙂